2021 Annual Conference

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Register for the 20th SEAA Annual Conference 

Hyatt Regency Coconut Point

Resort & Spa

May 24 - 26, 2021 

Join us for 2.5 days of education, training and networking with the thought leaders, subject experts and top vendors in the electronic payments industry.  The major card brands; top processors; leading hardware manufacturers and software developers; sales, retention and solutions providers; legal professionals and regulatory experts; and more will all be represented at SEAA. Presentations begin late morning on Monday, May 24, and the show concludes with breakfast at your leisure on Wednesday, May 26. 

Please click here to view the full agenda.




If you work for one of these companies you need to register for an "Additional Exhibitor Pass" 

Additional Exhibitor Pass






Early Bird


November 1st – February 26th



March 13th – May 23rd

On Site


May 24th & 25th
Extended to March 12th

Hotel / Travel 

Hyatt Regency Coconut Point Resort & Spa

5001 Coconut Rd, Bonita Springs, FL 34134

(239) 444-1234


Discounted Room Rate: $229.00

Hotel Cut-Off Date: April 28, 2021


New Overflow Block Available at

TownPlace Suites

Hotel Reservation Site

sponsored by

 New overflow property added for SEAA 2021. Located just a few miles from our host hotel is the TownePlace Suites. Use the following link to book your room! There will shuttles available between the two properties. Book your room by May 10


Past Conferences

2020 – 19th Annual Conference

Virtual Sessions, June 2020 


2019 – 18th Annual Conference

Loews Midtown Atlanta, March 2019


2018 – 17th Annual Conference

Loews Royal Pacific Orlando, March 2018


2017 – 16th Annual Conference

Le Meridien Charlotte, March 2017


2016 – 15th Annual Conference

Vinoy Renaissance, St. Petersburg, FL, May 2016


2015 – 14th Annual Conference

Marriott New Orleans, April 2015


2014 – 13th Annual Conference

Omni CNN Center, Atlanta, March 2014


2013 – 12th Annual Conference

Hilton Lake Buena Vista Orlando, March 2013


2012 – 11th Annual Conference

Fairmont Dallas, March 2012


2011 – 10th Annual Conference

Bonaventure Resort, Weston, FL, March 2011


2010 – 9th Annual Conference

Sheraton Atlanta, March 2010


2009 – 8th Annual Conference

Wyndham Orlando, February 2009

2008 – 7th Annual Conference

Sheraton New Orleans, April 2008


2007 – 6th Annual Conference

Hyatt Regency Jacksonville, March 2007


2006 – 5th Annual Conference

Bonaventure Resort, Weston, FL, March 2006


2004 – 4th Annual Conference

Crowne Plaza Atlanta, September 2004


2003 – 3rd Annual Conference

Rosen Center Orlando, October 2003


2002 – 2nd Annual Conference

Casa Monica St. Augustine, November 2002


2001 – 1st Annual Conference

Tradewinds, St. Pete Beach, FL, October 2001